<p class="jove_content">This protocol outlines a controlled behavioral experiment combining continuous eye tracking with a simulated transactional interface to investigate how manipulated social presence and product visual salience are associated with consumer attention, post-exposure psychological states, and immediate simulated purchase decisions.</p>

behavioral-experiment-protocol-for-examining-social-presence-visual

Behavioral Experiment Protocol for Examining Social Presence, Visual Attention, and Impulse Buying in Live-Streaming E-Commerce

Live-streaming e-commerce combines product demonstration with real-time social interaction, yet survey-based research cannot capture the moment-to-moment ...

Institution - Guangzhou College of Technology and Business

Articles Published in JoVE